The optimized marketing strategies that Jeremy LeClair developed for luxury properties are not novel or new. Yet, the strategic timing, specific property distinction and tactical marketing implementation certainly are.

Our sophisticated playbook on how to re-launch, previously un-sold luxury homes, in the Orange County market is proven with success results. Let us demonstrate how the Strategic Optimized Luxury Distinction (S.O.L.D.) program provides confidence and peace of mind. 

Portal sites hurt homeowners by placing negative insights that devalue your home. At the Private Client Group & Compass, we put homeowners first, with specific solutions to combat third-party portal criticism. 

• 1. Eliminate Days on Market

  We extend your marketing runway by controlling when the property is put on the MLS, helping minimize public days on market or price drop history. Excessive days on market and price-drop history can devalue your property in the eyes of luxury buyers.

• 2. Avoid Missed Buyer Inquiries

  A majority of third-party sites (like Zillow) block buyers’ ability to reach out to the listing agent directly. These leads are sold to other agents who may be unfamiliar with your home and whose interests may not align with your selling goals.

• 3. Control your Pricing

  Automated home valuations on third-party sites use outdated algorithms and incomplete data, often mispricing homes and incorrectly shaping luxury buyer expectations before you even list.

• 4. No Negative Insights Added to Your Listing

  Third-party platforms can add their own assessments and data to a listing, which may not accurately reflect the true value or desirability of your property.